Khurram Shahzad Technical Lead / Web, SaaS & AI
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Technical Lead / Web, SaaS & AI
Technical SEOAudit · Fix · Monitor

Technical SEO services that get fixed, not just reported.

Technical SEO services improve how search engines crawl, render, index and understand your website. They cover site architecture, speed, structured data, redirects and indexing, so good content can actually rank. I'm Khurram Shahzad, a technical lead who also leads SEO work, which means I run the audit and ship the fixes myself instead of handing you a PDF and wishing you luck. Below you'll find what I check, how an engagement runs and what the results looked like on real sites.

$ audit --site yoursite.com --render --compare-index
> crawl the site the way Googlebot and Bingbot see it
✓ crawlability, robots.txt and sitemaps checked
✓ Core Web Vitals measured in lab and field data
✓ structured data validated against visible content
! redirect chains, duplicate URLs and orphan pages flagged
> rank every fix by impact and effort
$ fix --apply --monitor
✓ changes shipped by the person who found them
Find

Crawl and indexing

What bots can reach, render and actually keep.

Measure

Speed and rendering

Core Web Vitals, JavaScript and mobile, checked with real data.

Structure

Architecture and markup

URLs, internal links, redirects, canonicals and schema.

CrawlabilityIndexingCore Web VitalsStructured dataSite architectureRedirectsMigrationsJavaScript SEOLog filesInternal linkingAI search readiness
AuditWhat gets checked

What a technical SEO audit covers

Eight areas, each checked with evidence and ranked by impact, so you know what to fix first and why.

01

Crawlability and indexing

I check what Googlebot and Bingbot can reach and what they actually keep. That means robots.txt, XML sitemaps, noindex tags, crawl errors and index coverage, so your important pages get found and thin or duplicate ones stop wasting crawl budget.

02

Site architecture and internal links

A clear structure helps people and crawlers alike. I map your URL patterns, click depth, orphan pages and internal linking, then fix the paths that bury your best pages and give your money pages the links they deserve.

03

Core Web Vitals and speed

I measure LCP, INP and CLS in lab and field data, then trace slow pages to the real cause: heavy images, render-blocking scripts, a slow server response or an expensive database query. The fix targets the cause, not just the score.

04

Structured data and schema

I add and validate JSON-LD for your organization, services, FAQs, breadcrumbs and articles so search engines understand each page. Only markup that matches visible content goes live, which keeps you clear of rich result penalties.

05

Redirects, canonicals and migrations

Redirect chains, wrong canonicals and half-finished migrations quietly leak rankings. I map old URLs to new ones, collapse chains into single 301 hops and check the result against Search Console after launch.

06

JavaScript rendering

If your content loads through React, Next.js or other client-side code, I test what search engines see after rendering. Where it falls short, I recommend server-side rendering or static output and help implement it.

07

Log files and crawl budget

Server logs show where bots really spend their time. On large sites and stores I read them to find wasted crawls on parameters, filters and dead URLs, then steer bots back to the pages that earn revenue.

08

Mobile, HTTPS and security

Google indexes the mobile version first, so I check mobile rendering, tap targets and layout shifts, plus HTTPS, mixed content and security headers. A hacked or insecure site loses trust fast, and the cleanup is technical work.

SymptomsWhen to call

Signs you need technical SEO help

You don't need a technical SEO audit every month, but some symptoms are hard to ignore. Pick the group that sounds familiar.

Redesign, migration or rebuild

Something changed, and your rankings did not survive it.

Most sudden drops trace back to a launch: a redesign, a platform change, a domain move or a rebuild that altered URLs, templates or markup.

Traffic dropped after a change

Rankings fell after a redesign, a platform change or a migration, and nobody can say why.

A rebuild or move is coming

You want to keep the rankings you've earned while you change platform, design or domain.

Rich results disappeared

FAQ snippets, review stars or breadcrumbs that used to show in search results are gone.

Migration plan301 redirect mapSchema validationSearch Console monitoring

Process: How a technical SEO engagement works

01 / Access and discovery

We agree on goals, then I get read access to Search Console, analytics and the CMS or codebase. I also ask what changed recently, such as a redesign, a migration or a traffic drop, because the timeline often points straight at the cause.

02 / Crawl and audit

I crawl the site, compare it with what Google has indexed and test speed, rendering and markup. Every finding comes with evidence: the URL, the screenshot or the log line, so nothing rests on opinion.

03 / Prioritized roadmap

Fixes are ranked by impact and effort, so the first week goes to what moves traffic. You get a plain-language summary for decision makers and a ticket list that a developer can pick up the same day.

04 / Implementation

This is where I differ from most audits. I make the changes myself on WordPress, Laravel, Shopify or custom PHP, or I brief your developer with exact code, expected results and test steps.

05 / Monitoring

After launch I watch indexing, rankings and Core Web Vitals in Search Console and Bing Webmaster Tools, catch regressions early and report what changed in numbers, not adjectives.

ApproachDeveloper-led SEO

Why a developer runs your technical SEO

Most technical SEO audits end as a long spreadsheet that nobody has time to act on. Here is how I work differently.

$ find --problem
> trace the symptom to its cause in the code or the server
✓ cause explained in plain language
$ estimate --effort --risk
✓ you know the time it takes and what could break
$ ship --fix --test
✓ redirects, templates and markup changed and tested
The usual problem

Audits that end as spreadsheets

The issues are real, but the fixes sit in the backlog because the SEO team can't touch the code and the developers don't know why a canonical tag matters.

How I work

I work on both sides

I build and maintain production systems in Laravel and WordPress, and I lead SEO work for sites that depend on organic search. When I find a problem, I can usually tell you what is causing it, how long the fix takes and what could break if it's done badly.

The payoff

A shorter path from finding to fixing

A redirect map becomes a redirect map in the server config. A rendering problem becomes a code change with a test instead of a debate. I've built large sites myself, so I know which recommendations are worth the engineering time and which are noise from a tool report. Already have an audit from someone else? Send it over and I'll tell you which items matter.

AI searchGoogle, Bing, ChatGPT
PlatformsWhere I work

Technical SEO for WordPress, Laravel, Shopify and custom sites

The right fix depends on the platform, so I work inside the one your site runs on.

500+ sites

WordPress, tuned for search and speed.

I've built and maintained 500+ WordPress sites. I tune Rank Math or Yoast, remove plugin bloat, fix theme output and set up caching and CDN rules that genuinely help Core Web Vitals.

Rank Math and Yoast

Titles, sitemaps, schema and canonicals set up properly and kept consistent.

Plugin and theme clean-up

Bloated plugins and heavy theme output removed so pages render faster.

Caching and CDN

Cache and CDN rules that help real visitors, not just the score.

Rank MathYoastElementorLiteSpeed CacheCloudflare
FitWho I work with

Who this is for

I work best with teams that already have a site worth protecting. If you're launching a brand-new site, bring me in before the build. Fixing structure on day one costs far less than rebuilding it after Google has indexed the wrong version.

01

Stalled stores and sites

A WordPress, WooCommerce or Shopify site whose traffic has flattened or dropped.

02

SaaS products

A marketing site and an app that both need to be crawlable, fast and consistent.

03

Publishers

Years of content, plenty of duplicates and a crawl budget that needs steering.

04

Agencies and freelancers

A technical specialist for client work, without hiring one full time.

Go deeperGuides and standards

Guides and standards I work from

Want to see how I think before we talk? These are the guides I wrote and the official documentation I follow.

Guide

Technical SEO audit checklist

The order I work through a site, from crawl access to structured data.

Read the checklist

Guide

Site architecture for SEO

How URL structure and internal links decide which pages get found.

Read the guide

Guide

Why is my website slow?

The usual causes behind slow pages and how to trace them.

Find the cause

Standard

Core Web Vitals

The loading, interactivity and stability thresholds I measure against.

Read the thresholds

Standard

IndexNow

The open protocol that tells search engines about new and changed pages.

How IndexNow works

ResumeFor this service

The CV behind this service

Prefer the details in one document? Open the CV I keep for this kind of work, or download it as a PDF.

Online CV

Read my SEO Team Lead CV

Roles, results and skills behind technical SEO work, in one page you can share with your team.

View the CV

PDF

Download the CV

The same CV as a PDF, ready to attach to a proposal or send to a colleague.

Download PDF

PricingScoped quotes

How technical SEO pricing works

I don't publish a price list, because a 20-page brochure site and a 50,000-URL store are very different jobs. Size, platform, the number of issues and how quickly you need them fixed change the work more than anything else. Pick the shape that fits, then send me your site and goals and I'll reply with a scoped quote, so you know what you're paying for before any work starts.

Request a quote

Tell me about your site and goals.

Send email instead

Three ways to work

Pick the shape that fits.

A full crawl, evidence for every finding and a prioritized roadmap you can hand to any developer.

I run the audit, then implement the changes myself or alongside your team.

Ongoing monitoring, fixes and reporting for sites that change often, such as stores and publishers.

FAQ

Technical SEO services FAQs

Technical SEO services are the work that helps search engines crawl, render, index and understand your site. They cover site architecture, page speed, mobile usability, structured data, redirects, sitemaps and fixes for indexing problems, so your content has a fair chance to rank.

A full audit covers crawlability, indexation, site structure, internal links, Core Web Vitals, mobile rendering, HTTPS, redirects, canonicals, structured data and duplicate content. You receive prioritized findings with evidence, plus a plan that says what to fix first and why.

It depends on site size, platform, the number of issues and whether you want an audit only, hands-on fixes or ongoing support. A small brochure site and a large store are very different jobs, so I don't publish one price. Send me your URL and goals through the contact page and I'll reply with a scoped quote.

Indexing and crawl fixes can show up in Search Console within a few weeks. Ranking and traffic gains usually take two to four months, and large migrations or clean-ups can take longer. Speed improvements appear in field data after about a month of real visits.

Yes, when something is broken. A small site with a clean structure needs a one-time check and a light clean-up. A site with slow pages, indexing gaps or a recent redesign often gains more from technical fixes than from new content, because content can't rank while the problems remain.

Technical SEO makes sure search engines can access and understand your site. On-page SEO shapes what each page says: titles, headings, copy and internal links matched to search intent. You need both, and technical issues often hide the benefit of good on-page work.

I fix them. On WordPress, Laravel, Shopify and custom PHP sites I make the changes myself. If your team prefers to implement, I write developer-ready tickets with exact code, expected results and test steps.

At least once a year, and again after a redesign, a platform change, a migration or a sudden traffic drop. Between audits, check Search Console and Bing Webmaster Tools monthly for new errors, indexing drops and Core Web Vitals regressions.