Account audit
A review of your current account or market, with wasted spend, tracking gaps and missed opportunities ranked by impact.
PPC management services run your paid ads from audit to report: research, campaign structure, ad copy, bids and budgets, testing and tracking, so every click can be tied to a lead or a sale. I'm Khurram Shahzad, a technical lead who builds web products and grows them. I led SEO and oversaw paid campaigns on Meta, Google and LinkedIn as one integrated organic and paid motion, and I write the landing pages and the conversion tracking myself. The ad, the page and the tag get fixed together, by one person. It suits businesses that want paid search and paid social run hands-on, without a layered team. Pick a platform below, then request a quote.
Google Ads puts your offer in front of people at the moment they search for it. Search campaigns capture clear intent, while Shopping, Performance Max, YouTube and Demand Gen extend reach when the goal and the product fit. I structure accounts by intent, write ads around the search terms that convert and keep the search terms report clean with negative keywords.
Keyword themes, match types and responsive search ads built around buyer intent.
Negative keywords and weekly search term reviews cut wasted clicks.
The Google Ads tag, enhanced conversions and GA4 events verified before launch.
Microsoft Advertising reaches searchers on Bing and its partner networks, an audience that is often less crowded with advertisers than Google. It works best as its own channel: import what already works from Google, then adjust bids, audiences and ad copy to how Bing behaves, and report on it separately.
Start from proven Google campaigns, then tune them for Bing.
Microsoft's Universal Event Tracking tag set up and tested.
Results tracked apart from Google, so the channel earns its budget.
Meta Ads reach people on Facebook and Instagram by interests, behaviors, custom audiences and lookalikes. They work well for visual products, local offers and awareness that leads to a later purchase. I test creative and audiences one change at a time and track results with the Meta Pixel and the Conversions API.
Custom and lookalike audiences built from your own customers and site visitors.
Image, video and copy variants tested one change at a time.
Meta Pixel and Conversions API configured so events are counted reliably.
LinkedIn Ads target by job title, industry, company size and seniority, which suits B2B offers with a longer sales cycle. Lead Gen Forms keep sign-up inside the platform, and the Insight Tag lets visitors be retargeted and measured. Because each click is valuable, the targeting and the offer have to be sharp.
Job titles, industries and companies chosen to match your buyer.
Pre-filled forms that make it easy to leave details, with leads sent to your CRM.
Site visits tracked and retargeted, with conversions tied back to campaigns.
PPC management is the day-to-day running of your paid ads. Here is what it covers, so you know exactly what you are asking for.
A review of your current account or market, with wasted spend, tracking gaps and missed opportunities ranked by impact.
The searches, interests and roles that signal real buying intent, grouped into themes you can understand.
Campaigns organized by intent, with responsive search ads and creative written and tested against clear hypotheses.
Budgets set from your goals and bidding strategies chosen to match your data, with guardrails when automation needs them.
Negative keywords, search terms reviews and audience exclusions that keep spend on people who might buy.
Pages written and built for the ad, so message and offer match from click to form.
Tags, events and consent settings tested before launch, so reports show leads and sales, not only clicks.
A clear dashboard and a plain-language summary of what changed, what worked and what comes next.
A call about your offer, your customers and what a good lead or sale is worth, so every decision after it has a target.
For an existing account I audit structure, spend, search terms and tracking. For a new one I research the market, competitors and search demand.
We choose platforms, campaigns and audiences, with a plan that fits on one page and a clear first test.
Ads, assets, landing page and tracking are built and checked before spend. Tracking is verified before any budget goes live.
Weekly reviews of search terms, ads and audiences, with a plain-language report on what worked and what did not.
Budget moves toward the campaigns that earn it, and new channels are added only when the first ones are healthy.
Good ads still lose money when they land on a page that does not match the promise. A paid landing page needs one offer, one clear next step, fast loading, a mobile-first layout, honest trust signals and a form that stays out of the way. Because I write and build the pages myself, the ad and the page are changed together, and I can test headlines, forms and layouts without waiting on another team.
Ads send people to a general homepage, so intent fades, the offer is unclear and the click is wasted.
Each campaign gets a page built for its audience, with the same promise as the ad and a clear next step.
A page that converts better makes every click more valuable, and supports Quality Score and landing page experience.
Most PPC problems are measurement problems. I set up Google Tag Manager, GA4 and each platform's tag before launch, then test them. If conversions in an ad platform and in GA4 differ, it is usually because of attribution windows, consent and counting rules, and I explain which number to trust and why.
One container and clean events, so tags are easy to audit and change.
The Google Ads tag, Microsoft UET tag, Meta Pixel with Conversions API and LinkedIn Insight Tag, each tested.
Every valuable action tracked as a conversion, including phone calls and purchases.
Enhanced conversions and offline conversion import, so platforms learn from leads that become customers.
Consent settings configured so data is collected responsibly and reports stay reliable.
Every link tagged the same way, so each campaign's sessions and results are easy to compare.
I don't quote budgets on this page, because the right number depends on your market, your margins and your goal. What I can show you is how I decide.
Target leads, expected conversion rate and market click costs show what a realistic budget looks like, before a single ad runs.
Target CPA, target ROAS and maximize conversions work once data is clean. I give them room where it helps and keep control where it does not.
Search terms, negative keywords, ad tests, audience reviews and budget pacing, with spend moved toward what converts.
Paid and organic answer the same searches. Run by one person, they stop competing and start sharing what they learn.
Search terms that turn into leads tell the SEO plan which pages and topics to build next.
Queries where you already rank well show where paid spend can be trimmed, and gaps show where it can step in.
Shared landing pages and tracking mean both channels are measured the same way, and visitors can be remarketed.
I work best with teams that want ads sending traffic to pages built for the click. Bring me in before launch, and the landing page, the tracking and the budget plan are set up together.
Services that need qualified enquiries from search and social, not just clicks.
Shops that want Shopping and search campaigns tied to what actually sells.
Sign-ups and demo requests from Google, Microsoft and LinkedIn.
Spend that keeps running while results flatten, and tracking nobody trusts.
Want to see how I think before we talk? These are the official help centers I follow and a guide I wrote on landing pages.
Google's own documentation for campaigns, bidding and policies.
How campaigns, imports and the UET tag work on Bing.
Official guidance for Meta Ads, the Pixel and the Conversions API.
Campaign Manager, Lead Gen Forms and the Insight Tag explained.
What a page needs to turn paid clicks into leads and sales.
Why clear screens and short forms convert more visitors.
Prefer the details in one document? Open the CV I keep for this kind of work, or download it as a PDF.
Roles, tracking setup and skills behind paid media work, in one page you can share with your team.
The same CV as a PDF, ready to attach to a proposal or send to a colleague.
I don't publish a price list, because a single local campaign and a four-platform launch are very different jobs. The platforms involved, the number of campaigns, the state of your landing pages and tracking and how much you want done for you decide the cost. Tell me about your business and your goal, and I'll reply with a scoped quote. If you already run ads, ask about an account audit as the first step. You will see exactly what is covered before any work starts.
A review of your ad accounts, tracking and landing pages, ending with a ranked list of fixes and a plan for what to do first.
A defined build of your first campaigns, landing page and tracking, tested and launched against goals we agree in advance.
Ongoing optimization, testing and reporting across your platforms, with one person to talk to about it.
PPC management covers the full running of your paid ads: account audit, keyword and audience research, campaign structure, ad copy, bidding and budget control, landing page and conversion tracking support, ongoing testing, and regular reporting. The aim is to turn each click into a measurable lead or sale, not just to generate traffic.
It is worth it when your ads send people to a page that converts, your tracking shows which clicks became leads or sales, and the value of a customer comfortably exceeds what it costs to win one. Without those three pieces, ad spend tends to leak. Good management closes those gaps before it scales anything.
Ads can send traffic within days of approval, but useful results take longer. Platforms need time to learn, and search terms, audiences and creative need testing before the data is reliable. Expect an early learning period, then steady refinement. Timelines depend on your market, your budget and how well your landing pages convert.
It depends on how your buyers look for you. Google Ads captures people searching with clear intent. Microsoft Ads reaches Bing and its partner search networks. Meta Ads suits visual products and building demand on Facebook and Instagram. LinkedIn Ads fits B2B targeting by job title and industry. Most accounts start with one or two and expand.
There is no single number. The right budget depends on your market, what clicks cost in it, your conversion rate, and how many leads or sales you need. I work backward from your goal to see what is realistic, then start focused and scale what works. Management scope is quoted on request.
In most cases, yes. A page built for one offer and one audience matches the ad message, loads fast, and makes the next step obvious. Sending paid traffic to a general homepage usually dilutes intent and wastes clicks. I write and build landing pages alongside the campaigns, so ad and page are improved together.
SEO earns organic rankings over time, while PPC buys visibility right away and stops when spend stops. They work best together: paid search terms show what converts so SEO can target it, and organic data shows where paid can fill gaps. Many businesses start with PPC for speed and build SEO for lasting traffic.
I set up conversion tracking before launch using Google Tag Manager, Google Analytics 4 and each platform's own tag, such as the Meta Pixel or LinkedIn Insight Tag. Forms, calls and purchases are tracked as conversions, so reports show leads and sales per campaign, not only clicks. I test the data before we trust it.