Technical Lead / Web, SaaS & AI
Digital marketingProduct-first growth
SEOContent marketingLink buildingLocal SEOEmail marketingSocial mediaGA4Search ConsoleGoogle Tag ManagerConversion trackingAI searchWordPressShopify
ChannelsOne plan

Four channels, one plan

Digital marketing works best as one connected plan. Pick a channel to see what it covers and how it supports the others.

SEO and content

Be found for the searches that matter.

Technical SEO, on-page work and content built around search intent, so the right pages rank and keep ranking.

Technical foundations

Crawlability, speed and structured data fixed first.

On-page and content

Titles, headings, internal links and pages written around what people search for.

Local and AI search

Google Business Profile, location pages and structure that AI answers can cite.

Search ConsoleBing Webmaster ToolsKeyword researchContent briefsSchema markup
ScopeWhat is included

What my digital marketing services include

Nine services that fit together. You choose the ones your product needs now and add others as it grows.

01

Strategy and positioning

Audience, offer, competitors and a realistic channel plan, so effort goes where the return is highest.

02

SEO-led content marketing

Keyword research, briefs, writing and refreshes that turn search demand into traffic, leads and sales.

03

Technical and on-page SEO

Crawlability, speed, structured data and page-level optimization that give your content a fair chance to rank.

See technical SEO services

04

Link building and listings

Directory, SaaS and business profile listings, community posts and outreach that build authority over time.

05

Local SEO

Google Business Profile management and location pages that capture people searching near you.

06

Social media management

Strategy, a content calendar, publishing and community management on the networks your audience uses, tied to your search and email plan.

07

Email marketing

Newsletters and campaigns that bring visitors back, tagged and measured in GA4.

08

Analytics and conversion tracking

GA4, tag management, consent settings and conversion events, so every channel is measured and compared.

09

Paid search and social ads

Search and social campaigns with landing pages and tracking built to support them.

See paid media

Process: How a digital marketing engagement runs

01 / Audit and baseline

I review your site, tracking, search presence and competitors, and record the starting numbers so progress is measurable.

02 / Strategy and plan

We pick the channels, audiences and goals that fit your budget and stage, in a plan that fits on one page.

03 / Fix the foundations

Tracking, page speed, indexing and key landing pages get fixed first, so traffic arrives at a site that converts.

04 / Launch and publish

Content, listings, campaigns and emails go live on a steady schedule that you can see and approve.

05 / Measure and report

Results are tracked in one dashboard and summarized in plain language, with what worked and what did not.

06 / Refine and scale

Effort and budget shift toward what performs, and the plan evolves as the product grows.

ApproachFoundations first

Why marketing starts with the product

Traffic is expensive when the site leaks. Here is the order I work in.

$ audit --tracking --speed --pages
> check what a visitor sees before paying to send them there
✓ analytics, consent and conversion events verified
✓ pages fast, indexable and clear
$ launch --content --links --email
✓ every channel tagged and measured in one place
$ report --monthly --refine
The usual problem

Campaigns on a leaky site

Money goes into ads and content while tracking is broken, pages are slow and forms fail, so nobody can tell what is working.

How I work

Fix the foundations first

As a technical lead I repair tracking, speed and landing pages myself, then add search, content, links and email on a solid base.

The payoff

Every channel pulls its weight

Clean data shows which channels earn their place, so budget and effort follow results instead of guesses.

AI searchGoogle, Bing, ChatGPT

Visibility in AI search

People now ask AI tools before they search. Pages that are clear, well structured and easy to crawl get cited more often. I can't promise a citation, but I can remove what stops one.

Bing

444 Bing AI citations

SEO Site Checker was cited 444 times in Bing's AI answers between July and October 2026.

ChatGPT

About 460 sessions

ChatGPT sent about 460 sessions to SEO Site Checker in 2026, more than Google organic search sent.

Google

9,268 AI Overview impressions

The World Publishing Company picked up 9,268 impressions in Google's AI Overviews and AI Mode over five months.

SocialManaged, not just posted

Social media management that supports the whole plan

Social media works when it is part of the same plan as search, content and email, not a feed posted on its own. Here is what managing it with me covers.

01

Platform choice and strategy

Which networks fit your audience and offer, such as LinkedIn for B2B, Instagram and Facebook for consumer brands and Pinterest for visual topics, and which to leave out.

02

Content calendar

A monthly plan built from your product updates, articles and campaigns, so every post has a job to do.

03

Publishing in your voice

Posts written in your brand voice, with images, links and scheduling handled so the feed stays consistent.

04

Community management

Comments and messages answered in your voice, with questions that need you passed on quickly.

05

One piece of work, many channels

Blog posts, case studies and product news turned into social posts, so the same work feeds search and social.

06

Tracking and reporting

Tagged links and a GA4 view of what social sends, so success is measured in visits and enquiries, not follower counts.

ReportingROI

How I measure digital marketing ROI

Marketing only earns trust when you can see what it returned.

01

Tracking before spend

Goals, conversion events and UTM tags are tested before any campaign starts, so results are measurable from day one.

02

One dashboard

Search, email, social and paid results sit side by side, so channels can be compared fairly.

03

Plain-language reports

A monthly summary of what changed, what worked, what did not and what comes next.

FitWho I work with

Who this is for

I work best with teams that want marketing built on a site that already works. Bring me in early, and the offer, the pages and the tracking are ready before the first campaign goes out.

01

Businesses that rely on search

A site that should win more of the clicks and AI answers its competitors get today.

02

Local and multi-location brands

Several locations or service areas that need to show up for near me searches.

03

SaaS and publishers

Products and content libraries that need steady traffic, and a way to measure it.

04

Teams without a marketer

A small team that wants one person to plan, build and report across channels.

Go deeperGuides and standards

Guides and standards I work from

Want to see how I think before we talk? These are the guides I wrote and the official documentation I follow.

Guide

Small business SEO checklist

What to do first on a budget, from free setup to reviews and listings.

Read the checklist

Guide

Best free SEO tools

The free tools I actually use, from Search Console to Bing Webmaster Tools.

Read the guide

Guide

On-page SEO checklist

Thirty checks before a page goes live: intent, titles, headings, links and schema.

Read the checklist

Standard

Google's SEO Starter Guide

Google's own introduction to making a site easy to find.

Read the guide

Standard

Google Business Profile help

How a local profile works and how to keep it accurate.

Read the help page

ResumeFor this service

The CV behind this service

Prefer the details in one document? Open the CV I keep for this kind of work, or download it as a PDF.

Online CV

Read my Digital Marketing CV

Roles, results and skills behind SEO and digital marketing work, in one page you can share with your team.

View the CV

PDF

Download the CV

The same CV as a PDF, ready to attach to a proposal or send to a colleague.

Download PDF

PricingScoped quotes

How digital marketing pricing works

I don't publish a price list, because a local brochure site and a multi-channel SaaS launch need very different work. Your goals, the channels involved, the current condition of the site and how much you want done for you decide the cost. Tell me about your business, and I'll reply with a scoped quote and a first-month plan, so you know what you're paying for before any work starts.

Request a quote

Tell me about your business.

Send email instead

Three ways to work

Pick the shape that fits.

A review of your site, tracking, search presence and competitors, ending with a ranked plan of what to do first.

A defined piece of work, such as fixing tracking, building a content plan or running a listings and link campaign.

Ongoing content, SEO, link building, email and reporting on a steady monthly rhythm.

FAQ

Digital marketing services FAQs

Digital marketing services cover the channels that bring visitors to your product and turn them into customers: SEO, content, link building, local search, email, social media, analytics and, where it makes sense, paid ads. I combine the ones that fit your goals into one measured plan.

Social media management covers choosing the right networks, planning a content calendar, writing and scheduling posts, replying to comments and messages, and reporting on what social sends to your site. I tie it to your search and email plan, so every post supports the same goals.

I work with the networks where your audience actually spends time, usually LinkedIn, Facebook, Instagram and Pinterest. We pick two or three that fit your offer instead of spreading thin across all of them.

Yes. Paid campaigns on Meta and LinkedIn are handled as part of paid media, with landing pages and tracking built to support them. Organic social management and paid social can run together or separately.

Every campaign link is tagged with UTM parameters and tracked in GA4, so I report the visits, sign-ups and enquiries that social actually sends, next to reach and engagement. Follower counts alone are not a result.

It depends on your goals, the channels involved, the current state of your site and how much you want done for you. A local brochure site and a multi-channel SaaS launch are very different jobs, so I don't publish one price. Send me your site and goals and I'll reply with a scoped quote.

Paid campaigns and fixes to tracking can show results within days or weeks. SEO and content usually take three to six months to build momentum, and the effect compounds after that. I report on early signals so you can see progress long before the big numbers arrive.

Yes, when it is focused. A small business rarely needs every channel. Local search, a strong Google Business Profile, a few good pages and simple email follow-up often return more than a broad, thin campaign. I'll recommend the smallest plan that can work.

It depends on where your customers look and how they buy. Local services lean on local SEO and reviews, SaaS products on search, content and email, and stores on search, email and paid ads. The audit settles this with data instead of guesses.

I set up goals and conversion tracking before any campaign starts, tag every source with UTM parameters and report search, email, social and paid results side by side. You see sessions, leads and sales per channel, and what it cost to get them.

An agency suits large budgets that need many specialists at once. A technical lead who works on your site and your marketing suits focused projects where speed, one point of contact and fixes made directly on the site matter most. I'll tell you honestly if you need a bigger team.

Traditional marketing uses channels such as print, radio and billboards, which are hard to measure. Digital marketing happens online, where every click, sign-up and sale can be tracked, tested and improved, so spending can follow what works.