Links
- in/khurramshahzad-ghafoorahmed
- khurram-shahzad.sitelyx.co
Profile
SEO and digital marketing lead with 8+ years growing organic and paid reach for global publishing, content and SaaS brands. I run search strategy across Google and Bing, an AEO/GEO program that has earned 1,200+ AI citations across Microsoft Copilot, ChatGPT, Gemini and Google AI Overviews, local search through Google Business Profile, link acquisition and digital PR, and the social and paid campaigns (Meta, Google, LinkedIn) that sit beside them. Because I also build the sites, landing pages and tracking myself, campaigns ship without waiting in a dev backlog. Recent results: organic traffic +183% and 1,200+ AI citations in 3 months for a publishing brand, and page one on Bing for 980+ searches for SEO Site Checker.
Core Expertise - Search strategy on Google and Bing
- AEO and GEO
- Local SEO & Google Business Profile
- Link acquisition & digital PR
- Content strategy and briefs
- Social media & paid campaigns
- Email campaigns
- Reporting: GA4, Search Console, Looker Studio
- Team leadership
Profiles - github.com/KhurramShehzaad
- behance.net/khurram-shahzad
- seositechecker.pro
Skills SEOAEOGEOContent StrategyKeyword ResearchContent BriefsLink Acquisition & Digital PRLocal SEO & Google Business ProfileSocial Media ManagementPaid Campaigns (Meta, Google, LinkedIn)Email CampaignsCommunity ManagementBing / Microsoft Search & IndexNowInternational SEO (US & UK)GA4Search ConsoleBing Webmaster ToolsLooker StudioLanding PagesGoogle Tag ManagerTeam Leadership & Client ReportingGoogleBingCopilotChatGPTGeminiAI OverviewsWordPressLaravel Certifications Digital MarketingGoogle Digital Garage
Front-End DeveloperHackerRank
CSS & HTML Essentials, Full Stack DevelopmentLinkedIn Learning
Education Software EngineeringAptech Computer Education, Karachi · 2015 - 2018
Computer Hardware & NetworkingInfra Computer Hardware Training Center · 2015
IntermediateGulzar-e-Hijri · 2014 - 2017
Languages - English — Professional (written)
- Urdu — Native
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Marketing snapshot · publishing portfolio
1,200+ AI citations (Copilot, 3 months) |
+183% Organic traffic growth |
+69% Google clicks (586 / mo) |
30.5K+ Bing AI citations, WRP relaunch |
+75% Organic clicks, TWPC, Jul-Oct 2026 |
980+ Bing page-one searches, SEO Site Checker |
Work Experience
| Feb 2026 – Present |
SEO Lead / US/UK publishing & content-services brands (remote, contract)
- Lead end-to-end organic strategy for a US/UK publishing and content-services portfolio: theworldpublishingcompany.com, thewriterscentral.com, globalpublishinghub.com and britishcontentwriters.co.uk.
- Built the AEO/GEO program from zero, now earning 1,200+ AI citations per quarter across Microsoft Copilot, with visibility in ChatGPT, Gemini, AI Mode and Google AI Overviews.
- Drove organic traffic +183% and grew the ranking keyword set to 528 (+7.5%), lifting average Google position from 14.6 to 12.3.
- The World Publishing Company: built 540+ local publisher pages; organic clicks +75% (18 Jul to 17 Oct 2026 vs the previous 3 months), with those pages earning two thirds of search clicks.
- Western Reflections Publishing: redesigned and rebuilt the site, then grew it to 30,500+ Bing AI citations within 3 months of the relaunch.
- Oversee social media management and paid campaigns (Meta, Google, LinkedIn) as an integrated organic and paid growth motion.
- Manage Google Business Profile and local pack optimization for "near me" and geo-modified service queries across multiple US locations.
- Run a parallel Bing/Microsoft Search track (Bing Webmaster Tools, IndexNow), capturing traffic competitors miss by optimizing for Google only.
- Direct keyword research, content briefs, internal linking architecture and topical authority clusters.
- Report to stakeholders via GA4, Search Console, Bing Webmaster Tools and Looker Studio dashboards.
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| Aug 2025 – Present |
SEO & Web Performance Lead / SEO Site Checker (remote)
- Built and grew SEO Site Checker (seositechecker.pro), a free toolkit of 140+ SEO and AI tools in 13 categories.
- Page one on Bing for 980+ searches, including "seo score tool" (avg position 4.2) and "website seo checker" (Bing keyword report, Oct 2026).
- 444 Bing AI citations (20 Jul to 18 Oct 2026) and about 460 ChatGPT-referred sessions in 2026, more than Google organic.
- Growth: technical and on-page SEO, listings on SaaSHub, WebCatalog, F6S and Trustpilot, links from 36 sites, and email campaigns.
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| Sep 2023 – Nov 2025 |
Development Team Lead / Grand Insight, Karachi
- Led SEO, AEO/GEO, development and DevOps across a global portfolio of 200+ active clients, managing a cross-functional team of SEO specialists, developers and designers.
- Hired, trained and led the SEO team; set quarterly roadmaps, QA standards and sprint priorities.
- Improved team productivity by 70% through workflow and process optimization.
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| Apr 2021 – Jul 2025 |
Senior Web Developer / Grand Insight, Karachi
- Delivered 50+ client projects across WordPress, Shopify, Laravel and custom PHP, with SEO structure, schema, indexing and Core Web Vitals engineered in from the start.
- Built APIs, dashboards and database-driven backend systems; converted Figma/Adobe designs into pixel-perfect responsive UIs.
- Key clients: 4Baby Ultrasound, Toronto Cosmetic Clinic, Web Design Marvel, Dev Connect Hub, SEO Site Checker, ClutchPilot.
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| Apr 2020 – Dec 2020 |
Web Developer / Saviours, Karachi
- Built dynamic platforms and custom applications with a focus on UI, performance and fast-loading interfaces.
- Projects: Imgra, ProDesignWorld, ExpertProofers, Phantom Writing, Pixel Consultant.
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| Dec 2019 – Apr 2020 |
Full Stack Developer / Halersoft, Karachi
- Specialized in ecommerce: WooCommerce storefronts, conversion-focused UX flows, plugin integration and store automation.
- Projects: MuseLawFirm, CaliforniaLawPro, ChatReloaded, ClothingInn, Faashwear.
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| Feb 2019 – Dec 2019 |
Digital Community Manager / Mentionslytics, Karachi
- Managed digital community engagement, brand voice and social presence for a SaaS company.
- Built and maintained landing pages and UI components; supported the Konnikt marketplace platform.
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| Mar 2017 – Jan 2018 |
Senior Web Developer / Ultralinks International Inc.
- Developed scalable web modules and backend logic; optimized databases and improved site performance.
- Created reusable PHP modules and UI enhancements.
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Measured SEO results (3-month window) - theworldpublishingcompany.com (technical SEO, AEO/GEO, Bing, local): 1.1K Copilot citations, 15.06% citation share on "book publishing companies", organic traffic +183%, clicks +69%, impressions +62%, position up 2.3, 92% site health.
- thewriterscentral.com (AEO/GEO, content strategy): 125 AI citations and 26.67% citation share on author-branding queries; leads the "author branding" topic cluster.
- globalpublishinghub.com (AEO/GEO, technical SEO): 53 AI citations from a standing start and 30% citation share on "how to hire a ghostwriter".
- britishcontentwriters.co.uk (full revamp, UK SEO): redesign plus technical SEO, schema and speed optimization for UK market targeting.
- westernreflectionspublishing.com (redesign, rebuild, SEO and AEO): 30,500+ Bing AI citations within 3 months of the relaunch; 456 Bing clicks and 23.6K impressions since the July 2026 launch.
- Sources: Bing Webmaster Tools (AI Performance), Semrush and Google Search Console, July 2026.
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