Links
- in/khurramshahzad-ghafoorahmed
- khurram-shahzad.sitelyx.co
Profile
SEO team lead and full stack developer with 8+ years in search and web performance, who also oversees paid campaigns on Google, Meta and LinkedIn alongside organic growth, and works with Microsoft Advertising next to a strong Bing organic track. I run paid media with the technical side built in: landing pages, conversion tracking, tags, schema and Core Web Vitals, so ad spend lands on fast pages that measure properly. I report through GA4, Search Console, Bing Webmaster Tools and Looker Studio. Google Digital Garage certified in digital marketing, with page one on Bing for 980+ searches for SEO Site Checker.
Core Expertise - Google Ads and Microsoft Advertising
- Meta Ads and LinkedIn Ads
- Landing pages and conversion tracking
- Tag setup and measurement
- Bing and Microsoft Search
- Technical SEO beside paid
- Reporting: GA4, Looker Studio
Profiles - github.com/KhurramShehzaad
- behance.net/khurram-shahzad
- seositechecker.pro
Skills Google AdsMicrosoft AdvertisingMeta AdsLinkedIn AdsSearch CampaignsPerformance MaxShopping CampaignsYouTube AdsConversion TrackingGoogle Tag ManagerMicrosoft UET TagGA4Looker StudioLanding Page OptimizationKeyword ResearchBing / Microsoft Search & IndexNowTechnical SEOCore Web VitalsSchema / JSON-LDSocial Media ManagementTeam Leadership & Client Reporting Certifications Digital MarketingGoogle Digital Garage
Front-End DeveloperHackerRank
CSS & HTML Essentials, Full Stack DevelopmentLinkedIn Learning
Education Software EngineeringAptech Computer Education, Karachi · 2015 - 2018
Computer Hardware & NetworkingInfra Computer Hardware Training Center · 2015
IntermediateGulzar-e-Hijri · 2014 - 2017
Languages - English — Professional (written)
- Urdu — Native
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Work Experience
| Feb 2026 – Present |
SEO Lead / US/UK publishing & content-services brands (remote, contract)
- Oversee social media management and paid campaigns (Meta, Google, LinkedIn) as an integrated organic and paid growth motion.
- Set up measurement on The World Publishing Company site: GA4, Google Tag Manager with Consent Mode v2, Microsoft Clarity and the Microsoft Advertising UET tag.
- Run a parallel Bing/Microsoft Search track (Bing Webmaster Tools, IndexNow, Bing ranking factors).
- Lead technical delivery: Core Web Vitals remediation, schema architecture and site migrations, so landing pages load fast.
- Lead end-to-end organic strategy for a US/UK publishing and content-services portfolio.
- Report to stakeholders via GA4, Search Console, Bing Webmaster Tools and Looker Studio dashboards.
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| Aug 2025 – Present |
SEO & Web Performance Lead / SEO Site Checker (remote)
- Built and grew SEO Site Checker (seositechecker.pro), a free toolkit of 140+ tools in 13 categories.
- Page one on Bing for 980+ searches, including "seo score tool" (avg position 4.2) and "website seo checker" (Bing keyword report, Oct 2026).
- Growth: technical and on-page SEO, listings on SaaSHub, WebCatalog, F6S and Trustpilot, links from 36 sites, and email campaigns.
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| Sep 2023 – Nov 2025 |
Development Team Lead / Grand Insight, Karachi
- Led SEO, AEO/GEO, development and DevOps across a global portfolio of 200+ active clients, managing a cross-functional team of SEO specialists, developers and designers.
- Shipped fixes directly at code and server level (Laravel/WordPress, Cloudflare, cPanel/CyberPanel) rather than queuing them with a dev team.
- Improved team productivity by 70% through workflow and process optimization.
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| Apr 2021 – Jul 2025 |
Senior Web Developer / Grand Insight, Karachi
- Delivered 50+ client projects across WordPress, Shopify, Laravel and custom PHP, with SEO structure, schema, indexing and Core Web Vitals engineered in from the start.
- Key clients: 4Baby Ultrasound, Toronto Cosmetic Clinic, Web Design Marvel, Dev Connect Hub, SEO Site Checker, ClutchPilot.
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| Apr 2020 – Dec 2020 |
Web Developer / Saviours, Karachi
- Built dynamic platforms and custom applications with a focus on UI, performance and fast-loading interfaces.
- Projects: Imgra, ProDesignWorld, ExpertProofers, Phantom Writing, Pixel Consultant.
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| Dec 2019 – Apr 2020 |
Full Stack Developer / Halersoft, Karachi
- Specialized in ecommerce: WooCommerce storefronts and conversion-focused UX flows, plus plugin integration and store automation.
- Projects: MuseLawFirm, CaliforniaLawPro, ChatReloaded, ClothingInn, Faashwear.
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| Feb 2019 – Dec 2019 |
Digital Community Manager / Mentionslytics, Karachi
- Managed digital community engagement, brand voice and social presence for a SaaS company.
- Built and maintained landing pages and UI components; supported the Konnikt marketplace platform.
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| Mar 2017 – Jan 2018 |
Senior Web Developer / Ultralinks International Inc.
- Developed scalable web modules and backend logic; optimized databases and improved site performance.
- Created reusable PHP modules and UI enhancements.
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Where paid meets the build - Landing pages built and tuned by the same person who runs the campaigns.
- Measurement set up at code level: GA4, Google Tag Manager with Consent Mode v2, Microsoft Clarity and the Microsoft Advertising UET tag (The World Publishing Company).
- Bing and Microsoft Search visibility next to paid: page one on Bing for 980+ searches (SEO Site Checker).
- Core Web Vitals and schema fixes shipped directly, not queued with a dev team.
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