Technical direction
Architecture decisions, code review and delivery planning for web, SaaS and mobile teams, with clear trade-offs instead of guesswork.
I lead the architecture and development of web applications, SaaS platforms, mobile apps and AI-powered features, with a background in web performance and technical SEO that keeps what we build fast and findable.


Technical leadership, product engineering and growth knowledge in one practitioner: from architecture decisions to the page that ships.
Architecture decisions, code review and delivery planning for web, SaaS and mobile teams, with clear trade-offs instead of guesswork.
Laravel, Node.js, React and Next.js applications, APIs and databases (MySQL, PostgreSQL) deployed on Docker and VPS or cloud infrastructure.
Core Web Vitals, caching and technical SEO built into the product, so what ships loads quickly and can be discovered.
From requirements to production: API design, data models, integrations and deployment, with the trade-offs explained along the way.
Practical AI features and automation wired into existing software: assistants, content workflows and repetitive business processes.
Years of technical SEO and Core Web Vitals work mean performance and crawlability are designed in, not patched on later.
Choose an area to see how I approach it and the tools I use.
Service boundaries, data models, API contracts and deployment choices that keep a product maintainable as it grows.
Clear boundaries so features can be added without rewrites.
Documented contracts and integrations that stay dependable.
Docker, VPS and cloud setups with monitoring in mind.
Customer dashboards, admin panels and multi-tenant SaaS products, built full-stack and shipped to production.
PHP, Laravel and Node.js services, queues and integrations.
React, Vue and Next.js interfaces that stay fast.
Custom themes, plugins and e-commerce when a CMS is the right tool.
Android and iOS apps backed by the same APIs as the web product, plus AI integrations and automation for repetitive work.
Android and iOS applications connected to your platform.
AI APIs and assistants added to existing software.
Workflows that remove manual, repetitive steps.
Page speed, caching and crawl-friendly structure treated as engineering work, backed by years of SEO audits.
Frontend, backend and database tuning for measurable speed.
Site architecture, internal linking, structured data and audits.
Cloudflare, CDN, caching and server configuration.
Guiding developers, reviewing code and turning business requirements into plans a team can deliver.
Scoping, sequencing and clear documentation.
Consistent standards and fewer production surprises.
Coordination between developers, product and stakeholders.
Backend, frontend and infrastructure tools I use to build and ship production software.
APIs, queues, integrations and server-side logic backed by MySQL, PostgreSQL or SQL Server.
Component-based interfaces with attention to performance, accessibility and SEO.
VPS, AWS and DigitalOcean deployments, Cloudflare, caching and Git-based workflows.
From hands-on web development to leading teams and technical direction.

Leading architecture and development of web applications, SaaS platforms, mobile apps and AI integrations.

Technical SEO, Core Web Vitals and SEO tooling for a web-based SEO platform.

Technical direction and web application development, after progressing from Senior Web Developer.
Background, working style and the roles that shaped how I build.
Web, SaaS, mobile, AI and performance work, explained by discipline.
Tell me what you are building and where it is stuck.