Links
- in/khurramshahzad-ghafoorahmed
- khurram-shahzad.sitelyx.co
Profile
UI/UX designer and technical lead with 8+ years designing and building interfaces for SaaS products, stores, publishing sites and web tools. I take a project from research and wireframes to prototypes, design systems and production front-end code, so what ships matches what was designed. Recent work: the full UI/UX redesign of Paladin Press (86 pages on 8 templates, 8 author tools, a five-tap quote flow), the website, template shop and five-step order flow for Aegis Animation Studios, and a custom editorial design system for Western Reflections Publishing. I design for the whole customer experience, from the search result to the last step of an order, and I write the code, so specs are never lost in handoff.
Core Expertise - UI and UX design
- CX (customer experience) design
- Wireframes and prototypes
- Design systems
- Information architecture
- UX audits and usability testing
- Responsive and mobile first design
- Front-end build from the design
Profiles - github.com/KhurramShehzaad
- behance.net/khurram-shahzad
- seositechecker.pro
Skills UI DesignUX DesignCX (Customer Experience) DesignWireframesPrototypingDesign SystemsInformation ArchitectureUX AuditsUsability TestingResponsive DesignMobile First DesignAccessibility (WCAG)Figma to responsive UIGraphic DesignAdobe PhotoshopHTML5CSSJavaScriptReact.jsBootstrapElementorWordPressLaravelPHPCore Web VitalsTechnical SEO Certifications Digital MarketingGoogle Digital Garage
Front-End DeveloperHackerRank
CSS & HTML Essentials, Full Stack DevelopmentLinkedIn Learning
Education Software EngineeringAptech Computer Education, Karachi · 2015 - 2018
Computer Hardware & NetworkingInfra Computer Hardware Training Center · 2015
IntermediateGulzar-e-Hijri · 2014 - 2017
Languages - English — Professional (written)
- Urdu — Native
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Design snapshot · case studies
86 Pages on 8 templates (Paladin Press) |
8 Author tools designed (Paladin Press) |
5 Tap quote flow (Paladin Press) |
42 Ready-made templates (Aegis shop) |
10 Services in one mega menu (Aegis) |
5 Step order flow built for phones (Aegis) |
Work Experience
| Jun 2026 – Present |
Technical Lead | Web, SaaS & AI Solutions / SmartLink Services
- Built a modular Laravel 12 CMS with multiple themes, a drag-and-drop page builder and theme options, and the company website on it: 7 service practices, about 35 service pages and 12 industry pages.
- Build full-stack products across web and mobile, with a focus on performance, usability and scalability.
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| Feb 2026 – Present |
SEO Lead / US/UK publishing & content-services brands (remote, contract)
- Redesigned and rebuilt Western Reflections Publishing with a custom editorial design system, then grew it to 30,500+ Bing AI citations within 3 months of the relaunch.
- Full revamp of britishcontentwriters.co.uk: redesign plus technical SEO, schema and speed optimization for UK market targeting.
- Built 540+ local publisher pages for The World Publishing Company.
- Direct internal linking architecture and topical clusters, so the structure of each site matches how people search.
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| Aug 2025 – Present |
SEO & Web Performance Lead / SEO Site Checker (remote)
- Built SEO Site Checker (seositechecker.pro), a free toolkit of 140+ tools in 13 categories, including the interface for the tools.
- Added a versioned REST API for a companion mobile app.
- Page one on Bing for 980+ searches, including "seo score tool" (avg position 4.2), and 444 Bing AI citations (Jul to Oct 2026).
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| Sep 2023 – Nov 2025 |
Development Team Lead / Grand Insight, Karachi
- Led development and DevOps across a global portfolio of 200+ active clients, managing a cross-functional team of developers, SEO specialists and designers.
- Set quarterly roadmaps, QA standards and sprint priorities.
- Improved team productivity by 70% through workflow and process optimization.
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| Apr 2021 – Jul 2025 |
Senior Web Developer / Grand Insight, Karachi
- Converted Figma/Adobe designs into pixel-perfect responsive UIs, with SEO structure, schema and Core Web Vitals engineered in from the start.
- Delivered 50+ client projects across WordPress, Shopify, Laravel and custom PHP; built APIs, dashboards and database-driven backend systems.
- Key clients: 4Baby Ultrasound, Toronto Cosmetic Clinic, Web Design Marvel, Dev Connect Hub, SEO Site Checker, ClutchPilot.
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| Apr 2020 – Dec 2020 |
Web Developer / Saviours, Karachi
- Built dynamic platforms and custom applications with a focus on UI, performance and fast-loading interfaces.
- Projects: Imgra, ProDesignWorld, ExpertProofers, Phantom Writing, Pixel Consultant.
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| Dec 2019 – Apr 2020 |
Full Stack Developer / Halersoft, Karachi
- Specialized in ecommerce: WooCommerce storefronts and conversion-focused UX flows, plus plugin integration and store automation.
- Projects: MuseLawFirm, CaliforniaLawPro, ChatReloaded, ClothingInn, Faashwear.
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| Feb 2019 – Dec 2019 |
Digital Community Manager / Mentionslytics, Karachi
- Built and maintained landing pages and UI components; supported the Konnikt marketplace platform.
- Managed digital community engagement, brand voice and social presence for a SaaS company.
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| Mar 2017 – Jan 2018 |
Senior Web Developer / Ultralinks International Inc.
- Created reusable PHP modules and UI enhancements.
- Developed scalable web modules and backend logic; optimized databases and improved site performance.
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Selected design work - Paladin Press (UI/UX, information architecture, design system): a full-service book publisher, rebuilt responsive on a Laravel CMS. paladinpress.co
- Aegis Animation Studios (UI/UX, design system, template shop): website, ten-service mega menu and a five-step order flow that works on a phone.
- Western Reflections Publishing (redesign, rebuild, SEO): custom editorial design system, then 30,500+ Bing AI citations within 3 months of the relaunch.
- SEO Site Checker (tool interfaces): 140+ tools in 13 categories.
- Full case studies: khurram-shahzad.sitelyx.co/work/paladin-press and khurram-shahzad.sitelyx.co/work/aegis-animation-studios
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